Audience vs Community - What you Need to Know

There's a big difference between an audience and a community.

One of them can give your business visibility, yet be very temperamental and disengaged. The other one can build a strong foundation on which your business can flourish, yet takes time and effort. Which one do you want?

Let me rephrase that, which one do you want...more of. The thing is, you'll always have both. What you focus on will determine what you have more of. 

Let's take a closer look at the differences in audiences and communities, and how you grow them.

Audiences are strangers to you, and each other(usually). The individuals may know you, or of you, but you do not know them. When was the last time you went to a movie? We just went to see Incredibles 2 (it was awesome, the kids LOVED it, and so did I... Spoiler, Mrs. Incredible stole the show!) We went to the theater to see the movie, not meet people. Other than my children, I didn't know anyone else there. 

Some people will always be part of your...

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How To Schedule A Facebook Live Broadcast

Scheduling your Facebook live broadcast through Facebook's native scheduling tool is not only quick and easy, it can help you get live viewers! When you schedule a Facebook live, it generates a scheduled live post your followers can click on to get reminders :) Yay for reminders :)

Bookmark this page so you can find it when you're ready to schedule your live.

Go to your business page like you're going to create a post and click on the live video icon.

It will pull up your camera view...don't worry, you're not live. Click the connect icon. Check that you're scheduling the live in the right place, fill in your description, and then click the schedule button at the bottom.

 

Click on the calendar link to select a date and then set the time. Click schedule and you're all set! 

 

See, that was simple!

Scheduling Facebook lives make promoting your event easier. Check out this post on How To Successfully Live-Stream Q&A's Even If You Have No Audience. It takes...

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How To Successfully Live-Stream Q & A's, Even If You Have No Audience

Hosting a live-stream Q & A on Facebook is one of the most powerful ways to use live video in your business, yet many business owners shy away from it. They either have no audience or a small audience, so they fear no one will show up! Yikes! Can you relate? I sure can! No one wants to be left looking foolish if there's no one there to ask you questions during a live-stream set up so people can ask questions. That would be embarrassing, and you'd like to avoid that, so would I ;)

In this post, we'll look at the 4 most important reasons to be doing live Q & A's (spoiler, it can actually help you grow your audience) and how to avoid the embarrassment of no live viewers to ask the questions you have the answers to!

 

Why you need Q & A's 

1. Relationships: Hosting a live Q & A is an opportunity to have an open dialog with your audience. This open dialog creates conversations and develops know, like, and trust.

2. Authority: Hosting a live Q...

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How to Get More Out of Your Content with Live-Streaming

 As a business owner, you have content. At the very least, you have a lead magnet, blog, website, and social media profiles. If you're a savvy business owner, you're building a list, which means you send emails...which of course contain content.

Not only is this content you already have, it's content you'll regularly be creating in the future. It's the never ending content cycle of business. Seeing as you already have and will continue to create this content...wouldn't it be fabulous if you could make that content more valuable to your people? Good news...You can!

Many business owners think of live-streaming as a tool for people who want to "get viral", "get famous", put on a "performance". But live-streaming is more important than that. It's a tool that helps build relationships. 20 years ago, they called it building rapport, today it's called building know, like, and trust and it's the foundation on which successful businesses are built.

So what does all of this have to do...

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Why Confidence on Camera Makes You Cringe

Are you struggling with the idea of using live video because confidence on camera isn't for you?

In the vast online business space we hear a LOT about confidence, how to build confidence, how to do xyz with confidence, and when it comes to live video, confidence on camera is all the buzz! Does all this focus on confidence make you cringe? Let's look at a why this might be happening to you.

You're a heart centered business owner...That's right, when your passion is to serve others and make a difference...putting the focus on your confidence can feel uncomfortable.

Confidence on camera puts the focus on you...how you feel, how you present yourself, you, you, you. 

Even if your not focused on confidence, just putting yourself on camera can make you feel like the center of attention, like it's all about you. So many everyday business owners, just like you, are struggling with the idea of using live video for that reason. 

Live video is a powerful tool that can help you connect...

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4 Basic Tech Tools To Get You Live Without Breaking The Bank!

One of the most frequently asked questions about live video…What equipment do I need? What’s the best microphone? What’s the best lighting?

 

 If you’ve been wanting to go live and have been putting it off because you’re not sure of the tech…I’ve got you covered! Once you go live, optimizing your lives is the next step.

 

In today's post, we’ll cover ALL the basics you need to get your biz live without tech overwhelm, and just as importantly, without budget overwhelm!

 

As a business owner, I understand the desire to present yourself in the most professional way possible. You want to build authority, be the person your audience looks to when they need answers. Here are a few ideas to get you talking.

 

Being professional doesn’t have to break the bank! It’s my belief, that you shouldn’t invest a lot of money into something new, especially when you’re not sure how you’ll use...

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17 Facebook Live Topic Generating Ideas: So You’ll Never Run Out Of Things To Say Again!

Do you sometimes, (and by sometimes I mean ALL the times ), find yourself searching for what to post on social media, what to blog about, or what to say on your Facebook lives?

You’re not alone! Creating fresh, on point content can feel like an impossible task somedays…even for the most seasoned pros!

The most common reason I hear for not going live? Yup, you guessed it! “I don’t know what to talk about”! Well, I’ve got you covered for ALL the times!

 

17 Facebook Live Topic Generating Ideas…You’ll Never Run Out Of Things To Say Again!

I love these strategies, because you can rinse and repeat this process every month, quarter, etc.… and never run out of relevant content again! Each of these strategies will provide you with a list of topics to use for your Facebook lives. You may also find that some of these topics are multifaceted enough that they can become a 2-part series or more! When all is said and done,...

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7 Ways To Optimize Your Facebook Live For Engagement.

How Important Is Facebook Live Engagement?

EXTREMELY important! While there are many strategic outcomes you can achieve through live video, the most important is engagement! Without engagement it’s difficult to achieve any (organic) outcome.  Check out this quote from Facebook:

“Page posts that generate conversation between people will show higher in News Feed. For example, live videos often lead to discussion among viewers on Facebook – in fact, live videos on average get six times as many interactions as regular videos.”

You can read the entire Facebook newsroom update here.

 Generating conversation (engagement) will increase your (organic) reach! This is great news, and it doesn’t cost anything to achieve it!

 

 

Engagement should be the main goal for your Facebook lives . That doesn’t mean it’s your ONLY goal, but you’ll have difficulty driving traffic & sales if your lives do not engage and reach the people...

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How to Get Over Your Live Video Fears

It’s a rare person who loves public speaking or appearing on video. If that’s you, you can stop reading right now. ;P  But if you, like many others, suffers sweaty palms, racing heart, and uncontrolled butterflies...and you’re letting these get in the way of your live video marketing dream...then read on.

Here’s the thing: We all get nervous. Even those who love public speaking and appear so natural on video are often shaking on the inside. They’ve just found a way to deal with their fear and make it work for them.

 First and foremost, practice makes progress, the repetitive nature of practicing goes a long way in getting you comfortable going live.  The first time you do anything, you’re likely to be nervous...especially if it’s in public. The only way to crush the fear is to do it. And do it again. And again. And again. In the beginning, that means you should go live as often as you can in order to find your comfort!

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