The biggest misconception of using Facebook live video is you need live viewers. This idea could not be further from the truth, there are so many more powerful uses for Facebook live video then just live interaction. Most people think that if they’re not getting live viewers they might as well use recorded video, which is a huge mistake.
So, when it comes to Facebook, why is using live video better then recorded video and how can you use live video to generate leads?
First let’s talk about why live video on Facebook is better than recorded video, even if you have no live viewers.
The first reason is that live video is Facebook‘s native video tool and therefore you will automatically receive better organic reach using live video versus uploading a recorded video. Regardless of the size of your audience, whether you’re just starting your page, or whether you have a pretty good start to begin with, your organic reach will be better using Facebook live...
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