As a business owner, you have content. At the very least, you have a lead magnet, blog, website, and social media profiles. If you're a savvy business owner, you're building a list, which means you send emails...which of course contain content.
Not only is this content you already have, it's content you'll regularly be creating in the future. It's the never ending content cycle of business. Seeing as you already have and will continue to create this content...wouldn't it be fabulous if you could make that content more valuable to your people? Good news...You can!
Many business owners think of live-streaming as a tool for people who want to "get viral", "get famous", put on a "performance". But live-streaming is more important than that. It's a tool that helps build relationships. 20 years ago, they called it building rapport, today it's called building know, like, and trust and it's the foundation on which successful businesses are built.
So what does all of this have to do...
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